They can be photographic stills, typography, illustrations, (etc.) that create the illusion of movement. You can create this by various ways, digitally or in the case of film manually. Nowadays, thanks to the evolution, motion graphics can be more powerful and elaborate. There are simple soft wares that create motion graphics too, now even the animated e-cards you get from your aunt is considered graphic motion. But back to films, here is two examples of motion graphics:
An Optical Poem (1938)
An optical Poem was created by Oskar Fischinger, this becoming one of the first motion graphics ever done. This eight minute abstract animated film consists of technicolor figures moving in unison to Hungarian Rhapsody N2. This video was created in an analogue technique, by using cutouts of paper (in geometrical shapes). The ilusion of these movements were created by moving the cutouts with a fishing line and photographing each frame of the film.
The disadvantage of this method is the time and effort used for creating only 7 min of film. Making this video and even getting it move in sync with the music must have required a new level of patience. The economic side of the project can be considered an disadvantage (film is very expensive, but that was all they had back then), even if Fischinger had the sponsorship of Metro Golden Mayer.
Iron Man 3 (2013)
(Hollywood Marvel Blockbuster)
In the end credits of Iron Man 3, we see the advancement of technology in motion graphics. Especially in a movie with such a big budget, the ending is upbeat with various effects. Some of these effects are: using sound bite at the beginning of the credits, a collage effect with drastic fast and slow paced movements, small clips of the film, and focusing on text only for a few seconds. It’s like they’ve combined every effect to create a comic inspired end credits. This is so full of motion it can be overwhelming but it’s a superhero movie, this is their purpose in the film.
Compositing means putting two sources and uniting them creating one new video, while trying to create the illusion they are all in same scene. This can be also attributed to the inspiration of double exposure in photography. Here are two modern examples of compositing videos.
The late late night show with James Corden (Present)
(American Talk Show)
In this video, you can see how text and fluorescent doodles are edited into the video clips in the intro of this talk show. The purpose of this composition is to create the idea of a fun time, and giving the talk show a vibrant brand. There are various ways to create these doodles, but the technology that they might have used is After Effects. With after effects you can create vector graphics that can create the movements in this video. (You can see how to do doodles in this tutorial: https://www.youtube.com/watch?v=JdSdOdlyoO0) This video has a non linear narrative, but gives an idea of what the talk show most popular and distinctive features are. Such as James Corden singing in a car which is one of the reasons of the success of the talk show with his “Carpool Karaoke”.
Taylor Swift – Style (2015)
(American Pop Music Video)
In this music video, we can see compositing in nearly every frame. The symbolic metaphor, is due to a couple that are in love but so different at the same time.
“You got that James Dean day dream look in your eye
And I got that red lip classic thing that you like
And when we go crashing down, we come back every time.
Cause we never go out of style
We never go out of style”
This is a clear example of a music video inspired by double exposure. You can create this effect by lowering the exposure of a sequence and adding another sequence on top. Here is a YouTube tutorial on how to do it on After Effects (https://www.youtube.com/watch?v=O_Zj5XtFJlU). As same as the last example, this video is non linear and has no story plot. It’s purpose is to show the sentiments of this supposed relationship in relation to the songs lyrics.
Interactive DVD Interface
An interactive DVD interface is the introduction of the menu were you can play the movie. The purpose of the DVD interface is to create an intro to present the film and see other options such as putting subtitles or changing the language on the film.
Over the Hedge (2006)
(Children Animated Film)
This is one of most creative menu’s I’ve ever seen. In Over the Hedge, the DVD interface is constituted by 7 packs of crisps and a bee. This due to the link between the film, the first scene of the film and the reason the film goes on is because a raccoon couldn’t get a packet of crisps from a vendor machine. As you can see in the video, each packet of crisps has a different reaction of how they are tried to be reached.
The purpose of animated captions is to present headlines and other information (time, weather, what program is coming next,etc). This all happens while the current video/report is happening.
News captions (BBC)
(English News Channel)
Animated captions are used in news, to show additional information while transmitting a report. These captions can be related to the report or are used to introduce a new protagonist on the report. In this case, we can see a BBC NEWS report and they use the animated captions to present Alan Moore. The name is clear in caps while the job roles are underneath with a smaller font. About these fonts, both of them are clear and concise. The BBC logo can be seen underneath of the animated captions.
News Caption (GMA)
(American News Channel)
In the example below: We can see a different version of introducing a person with animated captions. In this report from Good Morning America we have various elements. These include the Logo from the program, with a interactive clock underneath. Instead of the character being the only purpose, there are constant news titles in the bottom layer, showing small news alerts from the GMA social media.
TV Channel Sting
The purpose of a channel sting is to remember the audience in which channel they are currently on, and by showing what type of brand this channel is. Showing the identity of the channel.
MTV: Incredible Versatility
(International Music Channel)
MTV’s logo is one of the most recognised logos in all the world. This channel being available in more than 166 countries and being a huge impact in the pop culture is one of the reasons. But one of the most recognisable things about this logo is the versatility it’s had. The stings of this channel changed quarterly and had a great impact on what was “in”. They’ve used photographic stills, stop motion, vector graphics, etc.
The characteristics that this sting has in common with all of these are how they are always related to something in the music industry. For example, they had a Michael Jackson dancing animation next to the logo till the animation turned into the logo.
One of the advantages of this type of motion graphics is that it can define a company completely. They can upgrade with the new technology. The most recent MTV sting has been created with 3D animation and imitated stop motion technique.
Here are some of the many stings that MTV has had threw the years.
TV CHANNEL IDENT
A channel ident purpose is to introduce a new program or upcoming information on the channel, this helps to remember what channel you are on and create a relation to what you are going to watch next.
BBC ONE is known for it’s great variety of idents, these change through the years by different artists. The objective of these idents are to show which channel you’re on and are the small pauses between shows. They are used to introduce or at the end of a show. Some of these change depending the program. For example, a cook show is introduce with a ident of BBC ONE that is related to anything with cooking.
This particular image that you can see above is one of the circular idents that were introduce in 2006. They are a series of idents, of various objects forming a circle with BBC ONE in the middle. These are formed with animals underwater, flowers in a field or even as in the image colours in streets.
One of the advantages of this is having great variety but at the same a similar theme. The audience will expect different locations and objects but all of them will be in a circle with the BBC ON in the middle (the theme).
The purpose of a web banner is to attract the audience, so they can click on the banner. This can lead to a download of an app, a purchase or just as simply a visit a website to learn about the banner’s information.
YouTube Kids (2017)
In this example, we can see a banner of YouTube Kids. This was promoted on YouTube. In this banner, it starts with the YouTube logo, this continues with the KIDS appearing. Then it shows the small graphic of the YouTube logo where all the cartoons one by one start introducing themselves. It finishes with an interactive button for downloading the apps on your phone. (As seen above)
The purpose of this banner is too introduce YouTube’s new app YouTube Kids, a web that is exactly like YouTube but with only content appropriate for kids. This app is aimed for toddlers and especially their parents who are looking for a source of entertainment for their children. By showing one of the most mainstream characters of children games/apps, parents recognize this and can download the app.
TV Programme (Title Sequence)
The purpose of the TV programme title sequence is to introduce the audience to the series episode. This also presents the cast/crew names and shows some of the tv programme identity.
The Night Manager (2016)
(English Drama Series)
This title sequence belonging to the series “The Night Manager”, includes footage, motion graphics and special effects but in a way that is minimalistic. The fonts chosen for this title sequence are minimal and spaced. In one of the shots you can see how missiles that came out of a war plane became into a pearl necklace. This clearly shows a metaphor of what the series will be about, royalty (jewellery) and spies (war/ controversy).
Film (Title Sequence)
A film title sequence purpose is similar to a tv programme one, but they tend to be longer and show more cast/crew names (but it depends on the film really).
Le fabuleux destin d’Amélie Poulain (2001)
In Amélie’s opening sequence, the mixed media shows various childlike behaviours and games. The visual metaphor is showing an imaginative childhood. Where games were entertaining even if they were very simple. This title sequence is fast paced but the titles are shown in a retro style such as the movie’s aesthetic.
The purpose of title sequences is to show who has worked on the film/programme/vidogame. They show normally the more known roles first (director, actor, producers) to the least known and then the soundtrack.
(Xbox 360 game)
This games ending credits is very creative. The credits consist of asteroids appearing on screen towards the spectator. These asteroids contain in the middle pictures of the crew that created the game, then these are targeted and blasted making appear the profile of crew on the screen. This fast paced ending, has a digital/robotic typography trying to recreate the effect of a target machine (like terminator).
Blue Valentine (2010)
Blue Valentine created one of the most aesthetically pleasing credit sequences. A range of photographic stills of the couple are revealed with every firework that explodes. The ending credits continue a linear narrative, throughout the relationship in the film and showing this in slow pace. This closing credits were created by Jim Helton and Charles Christopher Rubino, they explained that their technique was using actual footage of unfocused fireworks and creating a “bi-pack effect” which is considered a composition video.
Bruno Mars- That’s what I Like (2017)
(American music video)
This engaging music video, shows the artist dancing in a studio. While dancing “scribbles & doodles” appear on the video. This fast paced vector graphics show a great way to create a simple but fun video. This video can be reproduced nearly exactly with this tutorial on premiere pro.